27 June 2025
Amazon x Vaseline: Gluta-Hya Serum Burst Lotion
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"The stream looked wonderful.
We super appreciate the hard work that went into the tight turn around.
We're incredibly happy.
Thanks for being great partners!"
- Amazon
Vaseline's GlutaHya meets Amazon Live - the debut of three new Serum Burst lotions.
The aim was to demonstrate how the company's GlutaGlow technology effectively combats dullness and dirt, increasing the skin's radiance and dewiness.
Hosted in Amazon's open-plan studio, a lab space was built with a set design that matched the brand's campaign and the 'science meets beauty' style of the shoot.
With presenter Kerry Boyne and Vaseline's R&D Manager Katherine Frizoni, an experiment was conducted featuring the GlutaGlow solution visibly reducing the 'dark spot' in the petri dish in seconds compared to standard Vitamin C solution.
Beauty-tainment continues to resonate with audiences
The use of tight product and texture shots, along with close-ups of talent and the experiment, showcased how effective GlutaGlow is. Flattering lighting to both Kerry and Katherine's skin tones enhanced this, highlighting how far beauty technology has come.
Audiences watching could see detail-rich moments such as the dissolving iodine 'dark spot', and the 'glow' post-product application on the arms and décolleté areas.
Seamless camera movements - thanks to the use of mobile rigs, particularly the roaming cam focused on texture closer-ups - drove the elegant transitions, working hand-in-hand with the transitions of the script.
Room was left for audience participation of course, with segments of live chat interaction built into the show. As such, the content did not feel rehearsed. Far from it, Kerry, Katherine and the viewers were able to have an inclusive conversation about beauty that felt relevant and informative. Combined with the interactive widgets and shoppable carousel of the Amazon Live platform, this empowered the viewers to efficiently and actively buy the product right for them.
A fantastic job from the Groovy Gecko team, thank you for the opportunity to produce this!
Watch full livestream record here.